Need: JBL is one of the leading brands of sound equiptment in India. The company wanted to harness the internet to showcase its products and sell them online.
Platform: ASP.Net
Implementation: The application developed by Crystal Logic covered the following :
- Product Gallery
- Product sale
- News
- Forums
Result: The site launched with a lot of fanfare and is today widely used by the customers of the company to buy the latest products online.
The application developed by Crystal Logic also provided JBL with an avenue of cross selling on the product pages with intituative cues to customers. JBL also has a provision of displaying banners and advertisments of its latest products to customers at various strategic points of the website.
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